Angelica and Jason Sweeting recognized how important it was for her daughter to have toys that look like her, so they created the perfect natural hair dolls.
Angelica and Jason Sweeting realized their 3-year-old daughter Sophia needed toys that look like her when one day she stated crying and wouldn’t stop.
When they asked her what was wrong, Sophia told them that she disliked her dark skin and dark hair. She wanted to look like Barbie or Elsa, with long blond hair and white skin.
Sophia explained that she didn’t think she was beautiful because she didn’t look like those dolls.
Hearing their daughter’s views on beauty and what she thought about her hair and skin really shook the couple up. They took a hard look at the imagery their daughter and young girls like her were exposed to.
The couple decided to look for a doll that resembled Sophia but couldn’t find one that was an accurate representation.
They found black dolls, but most of them were just darker-skinned versions of the white dolls. Very few had Sophia’s hair texture and her other features. Plus they could find many dolls that came in a variety of skin tones.
This is when Angelica and Jason realized there was a serious problem and decided to do something about it. Angelica and Jason Sweeting created Naturally Perfect Dolls; a line of dolls designed to encourages self-acceptance, diversity and exposure that reflects the beauty in every young girl. The line of dolls currently features Angelica, Brielle, Camryn and Kennedy, each with their own unique set of features and career goals.
In hopes of expanding their doll line the couple took the business to Shark Tank to try and get an investment line of 200k for 20% equity of the company. At first, none of the shark investors were interested in taking on the task. But eventually, FUBU founder Daymond John agreed to the 200K, 40% equity of the company and having 10% donated to a charity.
The line consists of four unique dolls, that have 18 inch naturally, kinky hair. You’re able to wash, comb and style the hair into popular natural hairstyles such as braids or even twist-outs. The doll also has women of color features, such as wide noses and full lips.